11 New Dutch experiences in North Brabant
Tulips, windmills and ... New Dutch! Internationally, the Netherlands is highly successful when it comes to innovation. We are continuously innovating with technology, design, sustainability and creativity. And nowhere is that more visible than in North Brabant, the Design District of the Netherlands. Here the industrial past encounters the creativity and innovation of today. North Brabant’s inner cities and idiosyncratic museums facilitate becoming acquainted with new icons and the creators of the future. This is where you should go for the best of New Dutch in North Brabant.
1. Dutch Design Week, Eindhoven
In 2026 the Dutch Design Week will take place from 17 October to 25 October
In 2026 the Dutch Design Week will take place from 17 October to 25 October
When you say New Dutch, you say Eindhoven. The design capital of the Netherlands excels in innovation, with an annual climax during the Dutch Design Week. The largest design event of Northern Europe focuses on the design of the future and the future of design. Creators and designers from around the entire world find their way to Eindhoven for this, with exhibitions, shows, lectures and other festivities at more than 100 locations in the city.
2. TextielMuseum and TextielLab, Tilburg
3. Van Abbemuseum, Eindhoven
4. Vincent’s Light Lab, Nuenen
Vincent van Gogh, artist and resident of North Brabant, is one of the greatest icons of the Netherlands. To this day, his masterpieces continue to inspire the new generation of artists and creative minds. If you are curious about how he, like no other, played with light and colour, both young and old can themselves experiment with the amazing world of light and colour at Vincent’s Light Lab in the Van Gogh Village Museum in Nuenen.
“If you are cycling to Nuenen via Eindhoven, do visit the Van Gogh-Roosegaarde Cycle Path at dusk. Enjoy the design of light and colour inspired by Vincent van Gogh’s world-famous work The Starry Night. The path is also part of the Van Gogh cycle route in Eindhoven.”
5. Design Museum Den Bosch, ‘s-Hertogenbosch
Would you like to go on a journey through the world of design?
Would you like to go on a journey through the world of design?
This is possible in ‘s-Hertogenbosch, in the historic city centre, a stone’s throw away from the magnificent St. John’s Cathedral. In the Design Museum Den Bosch you stroll through rooms filled with culture, technology, lifestyle, philosophy, avant-garde and modernism. Afterwards, visit the museum shop, which has one of the most unique design collections in North Brabant.
6. Next Nature Museum in the Evoluon, Eindhoven
7. MU, Eindhoven
8. Kazerne, Eindhoven
Eindhoven breathes design and innovation. You experience this not only in museums but also at the table or from your bed. For example, at Kazerne, a former military barracks, you eat, drink, work and sleep in the midst of design. The restaurant is also an exhibition space and in the boutique hotel you sleep among design that is for sale. While you enjoy an extraordinary dinner or a night out, become acquainted with New Dutch as is possible only in Eindhoven.
9. Piet Hein Eek, Eindhoven
10. Schoenenkwartier (Shoe Quarter), Waalwijk
A museum with more than 12,000 shoes? In the Schoenenkwartier or Shoe Quarter, craftmanship, awareness and design come together in a unique manner. In Waalwijk, the leather and shoe capital of the Netherlands, you will see not only an immense collection of shoes but you will also go on an interactive journey through the entire production process, from tanning to end product. Be sure to check the programme in the museum’s Creation Lab. This is where you roll up your sleeves and discover the designer within you!
“The Waalwijk Leather Route is a 30-kilometre cycle route that allows you to discover a great deal about the leather and shoe industry in the municipality of Waalwijk.”
11. Algorithmic Perfumery Breda
Step inside Algorithmic Perfumery in Breda and have a personalised perfume created using AI. With branches in London, New York, Dubai and Copenhagen, among other places, Breda is the only city in the Netherlands to offer this service. The shop on Ginnekenstraat is a Living Lab where you can see the machines at work and witness the entire creation process. You can walk in without an appointment.
